WHAT IT IS American Crew Forming Cream is an easy-to-use styling product that works on any hair type. WHAT IT DOES Forming Cream provides excellent pliability medium hold and natural shine. This product also helps hair look fuller and thicker and is ideal for easing new users into the potential of styling jar products. Humectant that provides movable hold conditions and moisturizes hair. A holding agent encourages firmness body and fullness. Shampoos out easily without leaving residue.
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