WHAT IT IS A luxe shampoo that conditions nourishes and thickens hair. WHAT IT DOES American Crew Hair Recovery Thickening Shampoo prepares a man rsquo s scalp for maximum absorption of American Crew Hair Recovery Foam. Adds moisture volume and body to hair while enhancing regeneration of skin cells. Enhances hair strength helps to repair damaged hair and adds thickness. Provides essential nutrients to dry scalp and protects hair from damaging UV rays. Helps maintain optimum moisture balance to avoid dull dry and brittle hair. Soothes and refreshes hair and scalp while delivering ultimate conditioning.