WHAT IT IS A daily shampoo infused with keratin for ultimate protection and nutrients for hair. WHAT IT DOES It rsquo s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. Free of sulfates sodium chloride and parabens this shampoo protects color shields against heat styling and environmental damage and leaves hair bouncier and softer with every use. Natural keratin forms a protective shield that bonds keratin proteins and nutrients to the hair shaft infusing it with long-lasting strength.