WHAT IT IS A gel that gives touchable hold for soft and manageable styles. WHAT IT DOES Strong Hold...Never Hard. It rsquo s a 10 Miracle Firm Hold Gel is for those that prefer the reliable hold of gel but dislike the rock-hard finish it often leaves. Created to keep hair firmly in place without sacrificing softness and movement It rsquo s a 10 Miracle Firm Hold Gel is an emollient-rich product that can be used on wet or dry hair to create stunning yet soft styles.