WHAT IT IS A gentle rich cleansing shampoo that restores weak and depleted hair to its optimal strength and condition. WHAT IT DOES This reconstructing shampoo replenishes amino acids and fills in damaged areas of the cuticle while hydrating and protecting with aloe and antioxidant Vitamin E. WHAT ELSE YOU NEED TO KNOW Your hair will become stronger and more resilient to external damage. Plus because what rsquo s been missing is being replenished your hair will be more responsive to styling.