WHAT IT IS A concentrated whipped styling foam that creates maximum density and incredible volume that lasts even in high humidity. WHAT IT DOES Plum Kernel Oil nourishes hair with incredible moisture without adding weight. This creamy luxurious feeling foam will lock your style in place for up to 72 hours. It will deliver an ultra-firm flexible and touchable hold with incredible fullness thickness and volume. WHAT ELSE YOU NEED TO KNOW This non-aerosol firm-holding finishing spray provides a humidity-resistant hold in any climate. UV protectants and panthenol provide shine and a barrier against the environment. Maximum hold for all hair types and styles.