WHAT IT IS Clenditioner is a cleansing conditioner that purifies the hair with a no-lather whisper neutralizing chlorine and trace minerals lurking in tap water and stopping oxidation in its tracks. WHAT IT DOES Scalp worries are soothed and we say ldquo So long rdquo to color loss and parched desperate strands and ldquo Hello rdquo to nourished protected hair. Your sulfates soaps and suds strip strands of vital nutrients natural oils and color. Color can rsquo t cling to unhealthy unhappy strands. So a new way to cleanse is here. So hair that rsquo s manageable joyous drenched in shine and begging to be touched. VIBRANT is the new NOW.