WHAT IT IS A luxurious sulfate-free shampoo that hydrates and protects color. WHAT IT DOES Awapuhi Wild Ginger Moisturizing Lather Shampoo is 100 sulfate-free. Offers gentle hydration and color protection and Keratin protein helps rebuild and repair dry brittle strands while being gentle enough to use daily. Exclusive KeraTriplex reg replenishes every strand for healthy-looking hair. Awapuhi balances moisture for manageability and shine.