WHAT IT IS A sulfate-free repairing shampoo specially made for blonde hair. WHAT IT DOES Forever Blonde reg Shampoo is sulfate-free and gently cleanses and keeps blonde hair light bright and healthy. Exclusive KerActive protein blend ldquo hugs rdquo the hair to help repair damage while safflower oleosomes deliver an intense dose of moisture and seal the hair cuticle. Rich sulfate-free surfactants help condition strands.