WHAT IT IS Fight brassiness and protect your color with this color enhancing shampoo. WHAT IT DOESFor whole-head lightened and colored blondes with cool-ice tone directions Schwarzkopf Professional BLONDME Color Enhancing Blonde Shampoo Cool Ice enriches the tone with cool anti-yellow pigments protects hair against free radicals with its UV-Filter while leaving hair soft and shiny. Blondes expect real blonde perfection and an individual unique result. But uneven bases poor hair quality correct neutralization or different levels of experience are some of the many challenges. This is why we created BLONDME.