WHAT IT IS Improve blonde clarity and help prevent color fade of all blonde tones with this restorative shampoo. WHAT IT DOESSchwarzkopf Professional BLONDME Keratin Resotre Blonde Shampoo is a daily and gentle cleansing shampoo formulated with Apricot Kernel Oil Panthenol Hydrolyzed Keratin and Hydrolyzed Silk to help smooth and condition while restoring vibrancy. Blondes expect real blonde perfection and an individual unique result. But uneven bases poor hair quality correct neutralization or different levels of experience are some of the many challenges. This is why we created BLONDME.