WHAT IT IS A creamy textured lipstick that gives full rich color and feels luscious on the lips. WHAT IT DOES Mineral Botanicals Lip Color in Cherish features an exclusive hydrating formula with natural moisturizing lipids and antioxidant Vitamins A C and E for protection against environmental damage. Give your lips a smooth sexy and youthful radiance. WHAT ELSE YOU NEED TO KNOW Formula is paraben-free and organic.