With consumers getting more instant information right in the palm of their hand, mobile marketing is no longer a nice-to-have. But though everything has changed, nothing has really changed: it's still about selling products and building loyalty. Join Jeff Hasen and learn the best practices for interacting with the mobile consumer, asking the right questions, and launching mobile campaigns built on “Moments of Trust” that impact sales and brand loyalty. You'll be better equipped to reap the benefits of ever-growing mobile channels.
Language: English
