b Super UHD b p Not all UHD TVs are the same. LG SUPER UHD TVs provide a superior 4K viewing experience by incorporating several advanced technologies Color Prime, TruMotion 240Hz, Ultra Luminance, new IPS panels, and over a billion rich colors. The result Truly premium Ultra HD. br br b IPS b p p One of the secrets behind outstanding UHD performance is the specially designed display panel with in plane switching. IPS delivers accurate colors that remain more consistent at wide viewing angles, with four times the resolution of Full HD. With IPS, any seat can be the best in the house. br br b HDR Plus b p p HDR Plus offers an exceptional viewing experience, featuring the improved performance of SUPER UHD to deliver richer color, enhanced brightness and smooth motion. br br b Color Prime Plus b p p LG UHD TVs with exclusive Color Prime Plus technology expands the color palette beyond the current HDTV standard. Images can now be truer to the colors of life. br br b webOS 3.0 Smart TV b p p webOS 3.0 is the latest generation the acclaimed LG Smart TV platform, adding advanced new features while making it even easier to use. The user interface is more intuitive, mobile devices can connect in new ways, and now it's more fun than ever to find and enjoy exactly what you want to watch. p